Forthcoming book
Building Your Artist's Brand as a Business
Editor: Dina LaPolt, Esq.
Building Your Artist's Brand as a Business is the next book scheduled to be published by the IAEL and Frukt to coincide with the MIDEM Music Business Conference in January 2012 in Cannes, France. Bulding your artist's brand as a business means expanding the artist's career beyond tradiitonal revenue streams into new territory while still respecting their artistic integrity and protecting their intellectual property.
Highlights of the book include articles submitted by representatives of such prominent artists as Katy Perry, Madonna, Steven Tyler, Black Veil Brides, Stevie Wonder, Gorillaz, Groove Armada, Margaret Cho, Britney Spears, Seal, and Ozzy Osbourne just to name a few. With an emphasis on branding the music artist as a solution to help replace losses due to the downfall of the recorded music sector, the book will also touch on the need for copyright reform worldwide, the need for a global music registry, and the various technological advancements in the areas of social media as it relates to brand building. Some prominent contributors in the book are Jens Michow, European booking agent turned established entertainment lawyer in Germany; Hans Bousie of Bousie Advocaten in the Netherlands; John Kelly of Schillings; Julian Turton and Julian Bentley from Swan Turton in the U.K; Jonathan Lai of Haldings in Asia; Marcelo Goyanes of Murta Goyanes Advogados in Brazil, and Gary Haber and Marc Robertson of HaberRobertson in the US and France.
The book is being edited by Dina LaPolt, an entertainment attorney in Los Angeles, California at LaPolt Law, P.C. LaPolt Law is a boutique transactional entertainment law firm that specializes in representing clients in the music, film, television, merchandising and book publishing industries. The firm's clientele include prominent recording artists, songwriters, producers, music publishers, managers, independent record companies, merchandise and apparel companies, film production companies, directors, writers, authors, and actors. In addition to practicing law, Dina teaches "Legal and Practical Aspects of the Music Business" in the Entertainment Studies Department at UCLA Extension. For more information on Dina or the law firm please log onto www.LaPoltLaw.com
