Current book
Building Your Artist’s Brand as a Business
Building Your Artist’s Brand as a Business explores the trading of intellectual property assets and how to best protect artists’ rights in connection with brand building. The concept of branding, what used to be viewed by an artist as “selling out,” has now become the norm and quite possibly the necessity for maintaining a successful music career. Building Your Artist’s Brand as a Business covers the copyright, trademark and publicity rights surrounding an artist’s music, performances, public appearances, name and image and how to manage these assets to help build a long term career and monetize an artist’s brand. This is what the book seeks to explain.
Edited by Dina LaPolt
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You can now purchase the current edition of the IAEL book online using PayPal. The book is €70.00 plus €5 for postage and packaging. |
