MIDEM 2013 - Print for Masterclass
For those who are attending this year's Masterclass (details below), you can download and print our mock agreement to take with you, here:
Our speakers will be running through this example.
Sunday, 27th January 2013
12:00 > 13:00
Masterclass – Negotiating a Branding Deal
Enric Enrich, Lawyer, Enrich Advocats (Spain)
Bernard Resnick, Attorney at Law, Bernard M. Resnick, Esq., P.C. (USA)
Massimo Travostino, Lawyer, Studio Legale Pecoraro-Travostino (Italy)
Experienced entertainment lawyers from the IAEL lead a mock negotiation of a branding and endorsement agreement. The session will analyse the main legal and commercial issues in these deals - but also provide a glimpse "behind the scenes" as the lawyers reveal the tactics and strategies used to negotiate the best outcome for their clients.